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I build.
I optimize.
I make things work.

Full time managing Sitecore websites and Power BI dashboards across regions & supporting Google Ads campaigns, part time making jokes.

I can 
Design Website
Develop Website
Edit Video
Build Dashboard
Be Your Next Employee
Be Your Business Partner

About Me

Hello! Welcome To My Personal Site

My name is Lin Guan Woei. I am graduated with BSc. (Hons) Information Technology, Computing Science and Multimedia. I have a particular set of skills to motivate and lead my teammates during a group task in my college campus and also have some great sense of humor too. The qualities I have stated above are all self-proclaimed with no real physical evidence to support, all these are just to get your precious attention to read my résumé. And as you can see, I’m very honest too. I may not be a person who could provide a good answer immediately, but I’m good at finding the answer. 

If you are willing to teach, I’m ready to learn. Thank you for your time!

pen and graph on notebook , business analysis

WORKING EXPERIENCE

Years of experience, minus the corporate jargon.

Proof that I didn’t just ‘show up’ to work.

Engineering intern | 2017

  • Assist on some of the programming side of work.
  • Created a simple OCR program leveraging the technology of Microsoft Azure.
  • Help out some graphics design/video editng.
  • Set up and create landing pages using WebFlow and WordPress.

Digital Marketer | 2018

  • Both digital and conventional side of marketing.
  • Coordinate the resources needed and make sure the business is able to run smoothly.
  • Plan and run digital campaign in hopes to create awareness for new products and drive more leads.
  • Setup email automation via Mailchimp.
  • Produce monthly performance report to calculate ROI.
  • Optimize Google ads, website, on and off-site SEO, SEM.
  • Utilize Google Analytics and Google Search Console to monitor how well the websites are doing and to understand and study user behavior to improve the overall user experience.

CX Project Executive | 2019

  • To design or suggest a user-friendly system logic and flow that fits the business needs.
  • Communicate with the tech team, design team, and stakeholders from different locations.
  • Prepare development guidelines, logic flow charts, and UI flow diagrams for the tech and design team for every new function we planned.
  • Coordinate with developers and other departments to make sure smooth development or launching of new system/project/any related.
  • Prepare a list of buttons needed for tracking to be implemented via PIWIK PRO analytic tool, for UX study and data analysis purposes.

Webmaster | 2022

  • Responsible for planning, updating, managing, expanding, maintaining, analyzing and optimizing websites and their content to ensure they meet or exceed defined goals and objectives.
  • Collaborate/liaise with stakeholder teams from Asia-Pacific and Middle East Asia regions to support the revision of existing pages as well as creation and publishing of new web content (eg; support internal staff with website-related matters, coordinate and manage translations of website content).
  • Manage and ensure the smooth operation of Sitecore websites across regional markets, including North and Southeast Asia, China, Japan, Australia, Türkiye, and the Middle East, while proactively monitoring and resolving issues.
  • Support efforts to obtain and utilize APIs/plugins/software for analytics or marketing purposes as needed.
  • Conduct quality assurance checks to ensure content updates are made correctly to each environment.
  • Monitor site-level analytics to improve the performance and engagement.
  • Responsible for developing, planning, updating, managing, expanding, and maintaining Power BI dashboards for marketing team.
  • Collaborate and responsible on the setup, monitoring, and optimization of Google YouTube Ads campaigns to ensure efficient performance and delivery.
  • Other duties as assigned, including but not limited to basic video editing using Adobe Premiere Pro, update and manage Japan and APAC YouTube channel content, etc.

Waiting to be filled here 😉

know-how & skills

A Little Bit of Everything

Years of experience, countless quests completed, and a few bugs defeated. 🎮

Analysis icons created by Andrean Prabowo - Flaticon
Analytic Dashboard

Skilled in developing, managing, and maintaining analytical dashboards using Power BI and Smartsheet to support data-driven decision-making.

Development icons created by manshagraphics - Flaticon
Web Design & Development

Experienced in building websites/ landing pages on WordPress, Sitecore, Active Campaign etc.

Video Productions

Possess the basic knowledge and skills to create and handle video editing using Premiere Pro for YouTube ads campaign

SEO & SEM

Have experience setting up search ad campaigns on Google Ads and implement SEO to better optimize the website, combining SEO and SEM yields the best results.

Design icons created by LAFS - Flaticon
Graphic Design

Familiar with design tools such as Adobe Illustrator, Adobe XD, Canvas etc etc.

Portfolios

What I Bring to the Table

Selected projects from university and beyond—where theory met reality.

Testimonials

People Say About Me

Rest assured that they provided the quotes at their own free will (no one was being held at gun-point)

teng
"Fun to socialize with as a person. He is also always serious about the responsibility he holds and has a strong mindset of what he wanted to do"
teng
friend
shuhang
"His eyes may appear smaller than 'normal', but he sees things much more detailed than myself. Well done, my friend~"
shu hang
friend
deeker
"Dis boi... is the shit! (the good kind of shit)"
dee-ker
friend
waihou
"Having being in a team with him for few projects during college university time, I think he is a good leader. He will help teammates to solve problems when there is one, as a team. As a person, he is a good friend too. He doesn't mind taking his time to help correct and improve my English, and he is very funny person too!"
wai hou
friend
nick
"Edward is an incredibly awesome guy to work with. Always working in his best and ever patient with me. Never hurts when he is also handsome"
Nicholas Ng
colleague
sanbron
"I knew him since he joined Digi-X as intern. Really shy guy back then. As I get to know him, I found out that not only he is talented in his field of stufy, he is also not fear of asking questions and trying something new. He is very fun guy to talk with. Plus, he is good looking and have swag with his outfit"
Sanbron
colleague

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